Primary Colors
Pantone 1797
C:12 M:95 Y:84 K:3
R:208 G:49 B:55
HEX #CF3037
Cool Gray
10 C:0 M:0 Y:0 K:75
R:100 G:100 B:100
HEX #646464
Brand Guidelines
Overview
Establishing a clear set of guidelines is key to maintaining a successful brand. Consistent application of brand guidelines reflects a firm that cares about the details. Keeping the look of Civitas easily recognizable and consistent develops and reinforces a sense of trust between the firm and our audience.
These standards visually encompass multiple conscious and subconscious messages about who we are as a firm – about what we stand for, about the way in which we do business. By communicating the brand clearly across all platforms, a stronger identity is created. The representation of Civitas needs to be uniform in every aspect, from printed material to our digital and online presence.
Adhering to this set of guidelines ensures that everyone externally and internally applies the brand in a way that maximizes its strength and impact, making it more memorable for employees, investors, and other Civitas stakeholders.
Logo
Always use the specific Civitas brandmark
Logo on light background
Logo on dark background
Logo Spacing & Size
Always adhere to spacing guidelines when using the logo. There is no maximum size for the Civitas logo. Civitas logo should never go below .25” in size
Incorrect Logo Usage
Always use the specific Civitas brandmark
Do not change the color of the logo
Do not use logo on backgrounds that provide poor legibility
Do not reverse logo out of backgrounds
Do not crop the logo
Do not put anything over the top of the logo
Do not use outlined version of logo
Do not change the typeface used in the logo
Do not tilt, distort, or alter the aspect of the logo in any way
Do not fill the logo with images, clip art, or gradients
Color Palette
The color palettes shown should be reproduced consistently throughout our applications and collateral. Do not tint the colors or revise the shades in any way. Other colors may be used for certain applications, but are at the discretion of Civitas.
Secondary Colors
Pantone Black 7
C:0 M:0 Y:0 K:90
R:55 G:55 B:55
HEX #363736
Pantone 466
C:22 M:32 Y:60 K:0
R:202 G:170 B:120
HEX #CAAA79
Pantone 541
C:100 M:84 Y:30 K:16
R:0 G:59 B:113
HEX #1A3E6F
Typefaces
Always use the specific Civitas brandmark
Primary Typefaces
Secondary Typefaces
Corporate Message
Who We Are
Civitas Capital Group is a nimble alternative investment manager offering compelling, niche EB-5 opportunities in U.S. real estate. Civitas exists to create opportunities that enrich our communities, investors, and employees alike. Driven by focused creativity, Civitas digs deeper to uncover opportunities that others miss.
Our Core Values
Civitas has always been a values-driven firm. Since Day One, we have talked openly and often about our firm’s purpose and core values, aligning and refining our work to reflect them. Today, these four core values inform every decision the firm makes:
- Focused Creativity
- Institutional Stewardship
- Respect & Grace
Core Value No. 1
Focused Creativity
Relentless creativity + disciplined process = focus that generates results.
Core Value No. 2
Institutional Stewardship
We are stewards not only of our clients’ capital, but also of the EB-5 program itself.
Core Value No. 3
Respect & Grace
No jerks! This has been part of the bedrock of Civitas culture since Day 1.
